UTM Builder
Create UTM tracking URLs for Google Analytics and marketing campaigns. Track where your traffic comes from with properly tagged links.
About UTM Builder
UTM (Urchin Tracking Module) Builder is a free tool that helps marketers create properly formatted tracking URLs for Google Analytics and other analytics platforms. UTM parameters allow you to track the effectiveness of your marketing campaigns by identifying exactly where your website traffic comes from.
How to Use
- Enter your destination URL (the page you want to send traffic to).
- Fill in the required UTM parameters: Source, Medium, and Campaign.
- Optionally add Term (for paid search) and Content (for A/B testing).
- Click "Generate UTM URL" to create your tracking link.
- Copy and use the URL in your marketing campaigns.
UTM Parameter Reference
| Parameter | Required | Description | Example |
|---|---|---|---|
utm_source | Yes | Traffic source | google, facebook |
utm_medium | Yes | Marketing medium | cpc, email, social |
utm_campaign | Yes | Campaign name | spring_sale_2024 |
utm_term | No | Paid search keyword | running+shoes |
utm_content | No | Content variant | banner_a, video |
Frequently Asked Questions
What are UTM parameters used for?
UTM parameters are tags added to URLs that help analytics platforms (like Google Analytics) track where website traffic comes from. They enable you to measure the effectiveness of different marketing campaigns, channels, and content pieces.
Which UTM parameters are required?
The three required parameters are: utm_source (where traffic comes from), utm_medium (the marketing medium), and utm_campaign (the campaign name). The optional parameters utm_term and utm_content can provide additional granularity for tracking.
Do UTM parameters affect SEO?
No, UTM parameters don't directly affect SEO or search rankings. However, they can create duplicate content issues if not handled properly. Use canonical tags on your pages or configure Google Search Console to ignore UTM parameters.
Should I use UTM parameters for internal links?
No, never use UTM parameters for internal links on your website. This will overwrite the original traffic source data and make your analytics inaccurate. UTM parameters should only be used for external links pointing to your site.
How do I see UTM data in Google Analytics?
In Google Analytics 4, navigate to Reports > Acquisition > Traffic Acquisition. Click the dropdown to change the dimension to "Session source," "Session medium," or "Session campaign." You can also create custom explorations or reports filtered by your UTM parameters.